- Product Publicity
- Platzierung von Produkten oder Dienstleistungen im redaktionellen Teil von Medien.- Vgl. auch ⇡ Schleichwerbung, ⇡ Product Placement.
Lexikon der Economics. 2013.
Product Publicity
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publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
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Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
publicity stunt — pubˈlicity ˌstunt noun [countable] disapproving something that is only done in order to get publicity: • Cynics are saying that the couple s romance is a huge publicity stunt to help sell their new movie. * * * publicity stunt UK US noun [C]… … Financial and business terms
publicity stunt — UK US noun [countable] [singular publicity stunt plural publicity stunts] something unusual that is done to make people notice a person, organization, or product Thesaurus: types of advertisementhyponym … Useful english dictionary
publicity machine — UK US noun [S] MARKETING ► the people and systems used to attract people s attention to a particular person, product, or organization, especially when they do this very effectively : »The Virgin publicity machine swung into action again to… … Financial and business terms
publicity — [pub lis′ə tē] n. [Fr publicité] 1. the state of being public, or commonly known or observed 2. ☆ a) any information, promotional material, etc. which brings a person, place, product, or cause to the notice of the public b) the work or business… … English World dictionary
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